Dubai’s beauty retail scene is entering a new era as Ulta Beauty officially confirms its first-ever store opening in the UAE.
The American beauty retail giant will open its debut UAE location on Thursday, January 29, 2026, inside Mall of the Emirates, Dubai, one of the region’s most iconic shopping destinations. A second Ulta Beauty store is also expected to launch on March 27, 2026, at The Dubai Mall, further expanding its footprint in the Middle East
This marks a significant milestone for both Ulta Beauty and the UAE beauty industry, reinforcing Dubai’s position as a global beauty retail hub.
Ulta Beauty Expands to the Middle East
Ulta Beauty’s expansion into the UAE highlights the brand’s growing interest in the Middle East market, a region that has become one of the fastest-growing beauty and skincare consumption centers globally.
Known for its wide range of accessible beauty products, Ulta Beauty brings its signature retail concept to Dubai, combining premium brands, accessible pricing, and immersive in-store experiences.
With its arrival, Dubai now joins a select list of global beauty capitals housing Ulta Beauty’s flagship stores.
UAE Beauty Brands to Get Dedicated Space in Store
In a powerful move supporting the local beauty ecosystem, Ulta Beauty confirmed it will provide a dedicated retail section for UAE-based beauty brands inside its Dubai stores.
This decision gives emerging Middle Eastern beauty entrepreneurs direct exposure to Ulta’s global retail audience, creating new opportunities for homegrown brands to scale beyond the region.
Dubai continues to strengthen its identity not just as a luxury beauty destination, but as a launchpad for regional beauty innovation.
Ulta Beauty Dubai Store Experience
Ulta Beauty is known for offering more than just shopping, and its Dubai location will follow the same concept.
Visitors can expect:
- Hands-on beauty testing zones
- Professional beauty services & consultation rooms
- Brand pop-up and live product demonstrations
- Exclusive launch events and workshops
This transformation from a retail store into a beauty destination aligns with modern consumer behavior, where experience is just as important as product.
Why This Matters for Beauty Brands & Creators in the UAE
Ulta Beauty’s presence in Dubai will not only elevate consumer access to international brands but will also influence:
- How global brands position themselves for Middle Eastern audiences
- How regional creators collaborate with international retailers
- How the beauty retail experience evolves in the UAE
As the Middle East continues to shape global beauty conversations, moments like these signal the future direction of the industry.
Written by the Glimsera Team, your go-to source for all things beauty and hair care. Our passionate experts combine years of industry experience with a love for enhancing natural beauty. We’re dedicated to providing you with the latest tips, trends, and product recommendations to help you look and feel your best. Join us on this journey to discover effective hair care routines, beauty secrets, and empowering insights tailored for every individual.
